Logistics business Pallet-Track has launched a national ‘#HoorayforHauliers’ campaign to celebrate the role of the key worker drivers who have kept Britain moving throughout the pandemic, as well as navigating Brexit on top of the day-to-day challenges of long hours and even longer distances to deliver for the nation.
The initiative, which is taking the form of ‘#Hooray for Hauliers’ liveries on Pallet-Track member vehicles and a high-profile advertising hoarding campaign at the intersection of the M6 and M5 motorways, at the heart of the UK’s strategic road network, is to fly the flag for Britain’s transport and logistics workers.
The hoarding near Junction 6 of the M6 at Bescot, Walsall, north of Birmingham, is expected to be viewed by almost three million motorists over two weeks in March and cement the positive message into the consciousness of the driving public.
Launched on Tuesday, March 9, the campaign to celebrate the contributions of transport’s key workers is also encouraging other road users to photograph the liveried vehicles and share the images on social media using the #HoorayforHauliers hashtag, but only where it is safe to do so.
Nigel Parkes, founder and managing director of Wolverhampton-based Pallet-Track, said: “Rather like the clap for carers, this campaign goes out to all drivers and workers in all logistics businesses as a thank you for their tireless efforts and every day contribution, particularly over the last 12 months – they have kept the country going by putting food on the tables and vital PPE and health equipment into our NHS hospitals, some of which has been done on a pro bono basis.
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